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Misleading Omission
Leaving out or hiding information that consumers need to make an informed decision, so that a claim creates a false impression even if what is said is true.
EcoAppraise context
Omissions are a common basis for rulings. EcoAppraise checks what a reasonable consumer would need to know to understand the claim correctly.
Related terms
Cherry-Picking; Qualified Claim; Unfair Commercial Practices Directive (UCPD)
Enforcement cases
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