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ASA Ruling on EDF Energy Ltd t/a EDF
The ASA upheld a complaint against EDF Energy Ltd for a paid Google ad that omitted material information about eligibility criteria for a government grant for heat pumps. The ad gave the impression that all consumers were eligible for the grant, which was misleading.
Advertising Standards Authority
Date Added
15 April 2026 at 23:00:50
Why it matters
Reinforces requirement for environmental marketing to include all material information, especially regarding eligibility for government incentives. Marketers must ensure clarity and avoid misleading omissions.
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