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ASA Ruling on Octopus Energy Ltd
The ASA upheld complaints against Octopus Energy for misleading environmental and price claims in a Facebook ad about heat pump installations. The ad failed to substantiate the 'from £500' claim and omitted material information about government funding eligibility.
Advertising Standards Authority
Date Added
18 April 2026 at 00:00:33
Why it matters
Demonstrates the need for substantiation and transparency in environmental and price claims, especially where government incentives are involved.
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