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ASA Ruling on Good Energy Ltd
The ASA upheld complaints against Good Energy Ltd for misleading environmental claims in a paid social media ad, which stated that low-carbon homes could save over £1000 a year in bills. The ad failed to substantiate the claims and omitted material information about the type of installations and qualifications required for the savings.
Advertising Standards Authority
Date Added
15 April 2026 at 23:00:50
Why it matters
Demonstrates strict enforcement of substantiation and clarity requirements for environmental savings claims in advertising. Highlights need for marketers to provide all material information and evidence for environmental claims.
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