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ASA Ruling on Centrica Hive Ltd t/a Hive
The ASA upheld complaints against Centrica Hive Ltd for misleading and unsubstantiated 'up to 94% savings' claims in solar panel advertising. The ad was found to omit material information and exaggerate the likely benefits for consumers.
Advertising Standards Authority
Date Added
17 April 2026 at 20:45:51
Why it matters
Highlights the requirement for robust evidence and full disclosure of material information in environmental and savings claims in advertising.
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