The free report is designed to be a quick, preliminary check—think of it as a first-pass, heuristic scan. It rapidly screens your pages to identify potential "red flags" or high-risk claims based on a broad set of rules and a keyword-driven analysis. It's a great way to get a general sense of where your risks might lie, but it doesn't dive deep into the specific context of your content. This is why it can highlight a page as "high risk" without providing a detailed, high-grade analysis. The free report is all about speed and simplicity, giving you an immediate risk rating without the complexity of a full-blown investigation.

In contrast, the paid full report is a comprehensive, in-depth analysis. It goes beyond the initial keyword scan to analyze the context of the claims. Our analysts and algorithms look at factors like where the claim is made, who the audience is, and what the surrounding language implies. This is a much more complex process, similar to a legal or compliance audit.

Additionally, a key difference is in the page count. The free report is built to be fast, so it scans every page you submit, including those that may not contain any claims at all. In the paid report, our system automatically discards pages that are irrelevant to a green claims audit—such as "About Us" pages, contact forms, or standard product pages without any sustainability claims. This ensures the full report focuses only on the pages that matter for a legal review, which is why the page count might be different than the initial free scan. You get a cleaner, more focused, and actionable report.