ASA (Advertising Standards Authority)
The UK's independent advertising regulator. It enforces the advertising codes, including their rules on environmental claims, and publishes its rulings. Advertisers found in breach must withdraw or change the advertisement.
EcoAppraise context
ASA rulings are one of the clearest sources of practical guidance on what makes a UK environmental claim misleading. EcoAppraise tracks them in its enforcement case library.
Related terms
CAP Code; CMA Green Claims Code; Environmental Claim
Enforcement cases
Cara Capsules Ltd t/a Home + Health: UK ASA Upholds Ruling Against Cara…
ASA Ruling on loveholidays: 'Eco Resort' and 'Eco Hotel' Search Ads Lacked a Clear Basis
ASA Ruling on Thomas Cook: Unexplained 'Eco Resort' Claim in Search Ad Breaches Code
ASA Ruling on DialAFlight: 'Eco-Conscious Resort' Social Media Ad Breaches Code
ASA Ruling on Qatar Airways: 'Bulk Offset' and 'Travel Consciously' Carbon Offset Ads Banned
ASA Ruling on Eurowings: 'Climate-Conscious' Travel and 100% CO2 Compensation Claims Banned