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ASA Ruling on loveholidays: 'Eco Resort' and 'Eco Hotel' Search Ads Lacked a Clear Basis
The ASA upheld its own investigation into two loveholidays paid search ads describing accommodation as an 'Eco Resort' and an 'Eco Hotel'. The properties' environmental steps were described on their own websites, but the ads did not explain them or signpost them, so the claims' basis was unclear.
Advertising Standards Authority
Date Added
17 October 2026 at 19:54:14
Why it matters
Travel intermediaries are responsible for green claims they repeat about third-party properties and must make the basis of those claims clear in the ad itself or clearly signposted.
Cite this case: EcoAppraise (2026) 'ASA Ruling on loveholidays: 'Eco Resort' and 'Eco Hotel' Search Ads Lacked a Clear Basis', Global Enforcement & Advisory Registry. Available at: https://www.ecoappraise.com/cases/asa-ruling-on-loveholidays-eco-resort-and-eco-hotel-search-ads-lacked-a-clear-basis (Accessed: 19 October 2026). Original source: Advertising Standards Authority, 17 October 2026.
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