Substantiation
The evidence, data, or documentation required to demonstrate that a claim is truthful and accurate.
EcoAppraise context
This is the core principle of EcoAppraise. Claims without substantiation are categorised as high risk regardless of intent.
Related terms
Verification; Environmental Claim; CMA Green Claims Code; ACCC Environmental Claims Guidance; Canadian Competition Act Green Claims Rules; Qualified Claim
Enforcement cases
Cara Capsules Ltd t/a Home + Health: UK ASA Upholds Ruling Against Cara…
Taffo Srl: IAP orders Taffo Srl to cease misleading…
Unilever to adjust sustainability claims following ACM action
ComCom finds no evidence of cartel behaviour in banks’ involvement in Net-Zero Banking Alliance
San Benedetto removes ‘zero CO2 impact’ claim from Ecogreen bottles after AGCM intervention