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Unilever to adjust sustainability claims following ACM action
Unilever will stop using unclear sustainability claims on its product packaging after discussions with the Netherlands Authority for Consumers and Markets (ACM). The company will adjust most packaging by January 2026, following complaints about misleading claims such as 'sustainably grown peanuts' and 'sustainable packaging'.
Authority for Consumers and Markets (ACM)
Date Added
28 June 2026 at 17:31:03
Why it matters
This action demonstrates ACM's enforcement against greenwashing and sets a precedent for clear, substantiated environmental claims in product advertising.
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