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San Benedetto removes ‘zero CO2 impact’ claim from Ecogreen bottles after AGCM intervention
San Benedetto S.p.A. changed its mineral water labels, packaging, website, and advertising by removing green claims stating that the production of its Ecogreen bottles had no impact on the environment. AGCM’s moral suasion prompted the removal of potentially misleading green claims, including ‘zero CO2 impact’, from all promotional materials.
Autorità Garante della Concorrenza e del Mercato (AGCM)
Date Added
14 May 2026 at 08:30:28
Why it matters
Highlights AGCM’s use of moral suasion to address misleading environmental claims, reinforcing the requirement for accurate and substantiated statements regarding environmental impact.
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