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Environmental Claim
Any statement, symbol, image, or implication that suggests an environmental benefit or reduced environmental impact.
EcoAppraise context
Environmental claims are assessed for clarity, accuracy, substantiation, and completeness. Implied claims are treated the same as explicit claims.
Related terms
Generic Environmental Claim; Implied Claim; Substantiation; Greenwashing; AGCM (Italian Competition Authority); Konsumentverket (Swedish Consumer Agency); JEP (Belgian Advertising Ethics Jury); IAP (Italian Advertising Self-Regulatory Institute)
Enforcement cases
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