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Greenwashing: CMA issues tailored guide for fashion brands
The CMA published a compliance guide for fashion brands on making green claims, and advised 17 high-profile brands to review their practices. The guide sets out practical tips and highlights risks of misleading claims, especially with the CMA's new powers under the DMCC Act 2024.
Competition and Markets Authority
Date Added
20 April 2026 at 12:47:48
Why it matters
Provides sector-specific guidance and signals increased enforcement risk for fashion brands making environmental claims, with potential fines up to 10% of worldwide turnover.
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