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ACCC Environmental Claims Guidance

Guidance from the Australian Competition and Consumer Commission, published in December 2023, on making environmental claims under the Australian Consumer Law. It sets out principles including making accurate and truthful claims, having evidence, not hiding important information, explaining conditions, avoiding broad and unqualified claims, and using clear language.

EcoAppraise context

Australian regulators have taken court action over greenwashing. EcoAppraise applies the ACCC principles to claims aimed at Australian consumers.

Related terms

Substantiation; Generic Environmental Claim; Greenwashing

Enforcement cases

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