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ACCC Sues Grill'd Over Alleged Greenwashing in 'Tree Day Tuesday' Donation Promotion
The ACCC started Federal Court proceedings alleging burger chain Grill'd overstated tree-planting donations in its 'Tree Day Tuesday' promotion from 2021 to 2024. The ACCC alleges only a small share of Tuesday burger purchases actually qualified for the advertised $1 donation and that the conditions were not adequately disclosed.
Australian Competition and Consumer Commission
Date Added
17 October 2026 at 19:54:14
Why it matters
Shows the ACCC treating cause-related environmental promotions, not just product claims, as greenwashing, and scrutinising undisclosed qualifying conditions.
Cite this case: EcoAppraise (2026) 'ACCC Sues Grill'd Over Alleged Greenwashing in 'Tree Day Tuesday' Donation Promotion', Global Enforcement & Advisory Registry. Available at: https://www.ecoappraise.com/cases/accc-sues-grilld-over-alleged-greenwashing-in-tree-day-tuesday-donation-promotion (Accessed: 19 October 2026). Original source: Australian Competition and Consumer Commission, 17 October 2026.
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