About Green-Claims Checker

Compliance pre-flight for environmental marketing claims.

Green-Claims Checker is EcoAppraise’s companion tool for checking copy before it goes live. Paste a URL, text, or a short PDF and we screen it against EU / UK / US / CA /AUS / NZ guidance. We flag risky phrases (e.g., “eco-friendly”, “100% recycled”, “carbon neutral/net-zero”), explain why they’re risky, and provide safer rewrites plus required disclosures.
Reports are private by default, downloadable as PDF/DOCX, and you can recheck free for 24 hours after edits. Use it to keep webpages, ads, packaging and social posts clear, specific and compliant—then, when you want public proof, verify the cleaned claim with EcoAppraise™.

Optional quick bullets (add under the paragraph if you have room):

Checks EU / UK / US / CA / AUS / NZ rules
Line-by-line flags with fixes
Disclosure templates included
Private report link + PDF/DOCX
Works with URLs, text, PDFs (≤5 pages)

This is an automated pre-flight screen, not legal advice; your counsel has final say.

Green-Claims Checker to avoid violating False claims legislation and Greenwashing

The law & greenwashing: what regulators expect

The trend: regulators are tightening rules on environmental marketing. Vague claims, absolute language, and offset-only “carbon neutral” statements are the main risk areas. Enforcement is rising: ad takedowns, fines, and required corrections.

Europe (EU)

Consumer law increasingly bans generic claims like “eco-friendly” unless you can prove recognised excellent environmental performance.
Offsets: “carbon neutral/net-zero” can’t imply zero impact; you must separate real reductions from offsets and explain the basis.
Product/pack claims: “100% recycled/recyclable/biodegradable/compostable” must say what part (product, pack, component), the basis (e.g., by weight), and any conditions (collection facilities, timeframes).

United Kingdom

CMA Green Claims Code + ASA CAP/BCAP: claims must be truthful, clear, specific, and substantiated, considering the full lifecycle where relevant.
Financial services: the FCA anti-greenwashing rule requires fair, clear, and not-misleading sustainability claims with evidence.

United States

FTC Green Guides: avoid “general environmental benefit” claims. Qualify with the specific attribute(s) and keep competent, reliable evidence.
Recyclable claims: only unqualified if suitable facilities are widely available; otherwise qualify (“check locally”).
Recycled content: state the %, what it applies to, and the measurement basis (commonly by weight).

Canada

(Competition Act, 2024/2025): We check product claims for adequate and proper testing and business-level claims for recognized-methodology substantiation per the Competition Bureau’s June 5, 2025 guidelines. Penalties can reach the greater of C$10M (first breach) or 3% worldwide revenue, and private actions are possible from June 20, 2025

Practical guardrails (the safe way to say it)

Be specific: name the feature, what part it applies to, % or amount, where, and when.
Avoid absolutes (“100%”, “zero-emission”) unless literally true for the whole item and context.
Separate reductions vs offsets: quantify residuals and explain the offset type/quality.
Disclose conditions: recyclability access, composting conditions, renewable mix/RECs, testing standards.
Show your work: link to methods, LCAs, certifications; keep an evidence pack.

How Green-Claims Checker helps

Flags risky phrasing (e.g., “eco-friendly”, “100% recycled”, “carbon neutral”).
Maps each flag to EU/UK/US/CA/NZ/AUS expectations and explains why it’s risky.
Generates safer rewrites and disclosure templates you can paste back into your page/ad/packaging.
Produces a private report + PDF/DOCX and keeps an audit trail; recheck is free for 24h on the same asset.
When you’re ready to prove a cleaned-up claim, send it to EcoAppraise™ for a 0–100 evidence-graded verification.

Disclaimer: Green-Claims Checker is an automated pre-flight screening tool—not legal advice. Your counsel has the final say.