Pre-publication green-claims compliance QA that helps communications teams identify and fix regulatory risk triggers in sustainability language before it goes live, across multiple jurisdictions.

 

Europe (EU)

• Consumer law bans generic claims like “eco-friendly” without proof.

• Offsets can’t imply zero impact; you must separate real reductions from offsets.

• Product claims like “100% recycled” must be specific about what part, the basis, and any conditions.

United Kingdom

• **CMA Green Claims Code** and **ASA CAP/BCAP** require claims to be truthful, clear, specific, and substantiated.

• The **FCA anti-greenwashing rule** requires financial firms to make fair, clear, and not-misleading claims with evidence.

United States

• **FTC Green Guides** warn against "general environmental benefit" claims.

• Recyclable claims can’t be unqualified unless facilities are widely available.

• Recycled content claims must state the percentage and measurement basis.

Canada

• Competition Act (2024/2025) + Competition Bureau guidance: product/service claims require adequate and proper testing.

• Business-level environmental claims must be substantiated using an internationally recognized methodology (no vague corporate “green” claims without proof).

• Penalties can be the greater of C$10M (first) / C$15M (subsequent), 3× benefit, or 3% of worldwide revenue; private applications to the Tribunal possible from June 20, 2025.

India

• Advertising and consumer-protection rules expect clear, specific, and substantiated environmental claims; vague or absolute claims are risky without proof.

• Disclosures should be prominent and near the claim; qualifications must not contradict the overall impression.

• Comparative and “carbon neutral/net-zero” claims should state scope, basis, and methodology; do not rely on offsets alone without context.

Other Markets & Emerging Regimes

• Brazil, Mainland China, Singapore, MENA / GCC states, Chile and Costa Rica increasingly apply general consumer-protection, advertising and financial-markets rules to environmental and ESG claims.

• Authorities and self-regulators are paying closer attention to vague “eco-friendly” branding, unqualified “carbon neutral/net-zero” claims, and fund/impact language aimed at retail audiences.

• EcoAppraise monitors public guidance and enforcement signals in these markets so you can anticipate expectations as their greenwashing regimes mature.