Climate Neutral
A claim that an activity, product or company has no net effect on the climate, usually by balancing remaining emissions with offsets or removals. It is often used interchangeably with carbon neutral, although it can cover all greenhouse gases.
EcoAppraise context
For EU consumers, product-level climate neutral claims based on offsetting are banned from 27 September 2026. Other uses require clear scope, reduction evidence and disclosure of offsets.
Related terms
Carbon Neutral; Carbon Offset; EmpCo Directive; Net Zero; Carbon Negative
Enforcement cases
Paris Court Finds Volvic's 'Carbon Neutral' and '100% Recyclable' Bottle Claims Misleading
McDonald's Accepts Judgment Banning Unexplained 'Climate Neutral by 2050' Claim in Germany
US Court Lets Consumer's 'Carbon-Neutral Airline' Claim Against Delta Proceed
Austrian VKI outlines new rules on greenwashing and environmental…