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Danish Consumer Ombudsman Issues New Recommendations on Environmental Marketing From 27 September 2026
Denmark's Consumer Ombudsman published revised recommendations on how businesses may market climate, environmental and sustainability benefits under the Danish Marketing Practices Act. They replace the 2024 version and take effect on 27 September 2026, when the EU Green Transition Directive rules apply.
Forbrugerombudsmanden (Danish Consumer Ombudsman)
Date Added
17 October 2026 at 20:26:05
Why it matters
Sets out how Denmark's enforcer will read the new EU green-claims rules, so businesses selling in Denmark should check claims against these recommendations.
Cite this case: EcoAppraise (2026) 'Danish Consumer Ombudsman Issues New Recommendations on Environmental Marketing From 27 September 2026', Global Enforcement & Advisory Registry. Available at: https://www.ecoappraise.com/cases/danish-consumer-ombudsman-issues-new-recommendations-on-environmental-marketing-from-27-september-2026 (Accessed: 19 October 2026). Original source: Forbrugerombudsmanden (Danish Consumer Ombudsman), 27 September 2026.
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