Competition Bureau Canada issues guidance on environmental marketing claims under Competition Act
On 19 October 2026, the Competition Bureau Canada published detailed guidance on environmental claims under the Competition Act, including new provisions effective from 20 June 2024 and amendments from 26 March 2026. The guidance explains the Bureau's approach to false or misleading environmental marketing claims, performance claims requiring adequate testing, and other deceptive practices related to environmental representations made to consumers. It clarifies legal obligations for businesses to ensure environmental claims are truthful, substantiated, and not misleading.
Competition Bureau Canada
Date Added
23 October 2026 at 20:10:51
Why it matters
This guidance highlights the Bureau's enforcement priorities and clarifies compliance requirements for environmental marketing claims, helping businesses avoid deceptive practices and potential enforcement actions under Canadian competition law.
Cite this case: EcoAppraise (2026) 'Competition Bureau Canada issues guidance on environmental marketing claims under Competition Act', Global Enforcement & Advisory Registry. Available at: https://www.ecoappraise.com/cases/competition-bureau-canada-issues-guidance-on-environmental-marketing-claims-under-competition-act (Accessed: 29 October 2026). Original source: Competition Bureau Canada, 19 October 2026.
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