top of page
ACM Sets Out Stricter Dutch Rules on Sustainability Claims From 27 September 2026
The Dutch consumer authority explained the tighter rules on sustainability claims that apply from 27 September 2026 under the EU Green Transition Directive, including limits on generic green claims and a ban on self-created sustainability labels without independent verification. The ACM urged businesses to review their claims now.
Autoriteit Consument & Markt (ACM)
Date Added
17 October 2026 at 19:54:14
Why it matters
Signals that the ACM, one of Europe's most active greenwashing enforcers, will supervise the new EU rules and expects businesses to have already adapted.
Cite this case: EcoAppraise (2026) 'ACM Sets Out Stricter Dutch Rules on Sustainability Claims From 27 September 2026', Global Enforcement & Advisory Registry. Available at: https://www.ecoappraise.com/cases/acm-sets-out-stricter-dutch-rules-on-sustainability-claims-from-27-september-2026 (Accessed: 19 October 2026). Original source: Autoriteit Consument & Markt (ACM), 17 October 2026.
Related Cases.
bottom of page