Our Team
We are the dedicated team behind EcoAppraise™, a tool born from our shared belief that the sustainability industry deserves more transparency. We are a small, focused group of professionals with backgrounds in ESG, data science, and environmental reporting. Our mission is to put evidence over optics and give every business the tools to verify their claims with confidence. We invite you to meet the people driving our commitment to integrity.
Steve Mayer (Morocco) — Director, EcoAppraise
Steve leads product direction and partnerships at EcoAppraise, focusing on transparent, evidence-graded scoring that helps journalists, NGOs and agencies cut through greenwashing. He works across UX, model evaluation and go-to-market to keep the product practical for real-world claim checks.
• Product strategy & partner enablement
• Model evaluation & evidence UX
• Outreach to media, NGOs & public agencies
Ariel Christian Heredia Jimenez (Miami) — CEO, Carbon Blue Solutions Limited LLC
Ariel is a mission-driven leader focused on environmental innovation and practical climate solutions. His work emphasizes nature-based solutions, restoring ecosystems and advancing carbon-capture projects, pairing strategic direction with hands-on execution.
• Strategy for climate tech & ecosystem restoration
• Carbon capture project development
• Science-informed, real-world deployment
Bio adapted from Carbon Blue Solutions’ public materials.
Alexey Idrisov (Miami) — Co-founder & Strategic Communications Lead, Carbon Blue Solutions
Alexey shapes narrative, media and partnerships — translating complex science into compelling stories that mobilize stakeholders and investors. He bridges technology and public engagement so innovations can scale.
• Media & investor communications
• Partnership development
• Science storytelling & brand strategy
Bio adapted from Carbon Blue Solutions’ public materials.
EcoAppraiseAI (Distributed) — Proprietary AI System (Personified Team Member)
Our personified AI ‘teammate.’ EcoAppraiseAI powers the claim-scoring pipeline behind EcoAppraise. While not a human, it is designed for explainability: retrieval with traceable citations, evidence-graded scoring, and transparent evaluation rubrics so humans can review and override when needed.
• Evidence-graded scoring (0–100) with concise “why this score” notes
• Retrieval with traceable citations to reputable sources
• Optional LCA-aligned checks for product and policy claims
• Model evaluation, red-teaming and safety guardrails
• Human-in-the-loop review for high-impact outputs
Note: Personification for clarity — EcoAppraiseAI is a system, not an employee.
Leila Chen (United Kingdom) — Technical Advisor, Life-Cycle Assessment & Data Quality
Leila helps align our scoring rubric with LCA best practices and auditability. She focuses on boundary definitions, uncertainty treatment and defensible evidence grading for product- and policy-level claims.
• ISO-aligned LCA methodologies
• Evidence grading & uncertainty
• Data pipelines for verification
Jamal Okafor (Middle East) — Technical Advisor, NLP, Retrieval & Model Risk
Jamal advises our AI stack — retrieval, traceable citations and evals. He focuses on evidence-grounded generation, red-teaming, and pragmatic guardrails for high-stakes communications.
• Retrieval-augmented generation (RAG)
• Model evaluation & red-teaming
• Safety guardrails & observability