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Natural
A claim that a product or ingredient comes from nature or is minimally processed. It has no single legal definition for most product categories.
EcoAppraise context
"Natural" often carries an implied environmental or safety benefit. Claims should explain what is natural, in what proportion, and avoid implying the product is better for the environment unless that is substantiated.
Related terms
Implied Claim; Generic Environmental Claim; Bio-Based; Organic
Enforcement cases
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