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Greenlabelling
Using labels, terms or product names that make a product sound more sustainable than it is, such as calling a product "green" or "eco" based on a minor feature.
EcoAppraise context
Product names and labels are claims in their own right. EcoAppraise screens them in the same way as marketing text.
Related terms
Sustainability Label; Generic Environmental Claim; Implied Claim
Enforcement cases
Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.
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