top of page
FCA Anti-Greenwashing Rule
A UK rule in force since 31 May 2024 that applies to all firms authorised by the Financial Conduct Authority. Any reference to the sustainability characteristics of a product or service must be consistent with those characteristics and be fair, clear and not misleading.
EcoAppraise context
Financial firms' sustainability statements in marketing, product documents and websites fall within scope. EcoAppraise screens them for consistency between the claim and the underlying product.
Related terms
Sustainability Disclosure Requirements (SDR); Greenwashing; ESG
Enforcement cases
bottom of page