Global Greenwashing Enforcement Tracker

Greenwashing Enforcement, Litigation and Regulatory Action Worldwide

The EcoAppraise Global Greenwashing Enforcement Tracker brings together greenwashing cases, lawsuits, regulatory investigations, rulings, warnings, settlements and fines from around the world.

It covers enforcement involving environmental, climate, sustainability and ESG claims made through:

• websites and e-commerce pages;

• advertising and public relations campaigns;

• product packaging and labels;

• social media and influencer content;

• sustainability reports;

• company and product names;

• environmental badges and certification marks;

• images, colours, symbols and implied environmental messaging.

Use the database to research environmental claims enforcement, compare greenwashing regulations by country and understand how regulators assess misleading or unsupported sustainability claims.

EmpCo and ECGT Enforcement in the European Union

The tracker follows developments connected with the EU’s Empowering Consumers for the Green Transition Directive, commonly referred to as EmpCo or ECGT.

The new EU greenwashing rules apply across all 27 EU Member States from September 2026 and strengthen restrictions involving:

• generic environmental claims;

• claims based on carbon offsetting;

• unsupported sustainability labels;

• misleading environmental comparisons;

• future environmental commitments without credible implementation plans;

• product names, brand names and imagery that create an unsubstantiated green impression.

The database helps businesses, agencies and advisers monitor EmpCo compliance, ECGT compliance, EU greenwashing enforcement and emerging interpretations of the Directive.

Greenwashing Laws and Enforcement by Country

The Global Enforcement Tracker includes cases and regulatory developments involving major environmental-claims frameworks, including:

European Union

• Empowering Consumers for the Green Transition Directive

• EmpCo and ECGT compliance

• EU consumer-protection rules

• Environmental claims and sustainability-label enforcement

• Carbon-neutral and climate-related claims

United Kingdom

• UK Green Claims Code

• Competition and Markets Authority investigations

• Advertising Standards Authority rulings

• Misleading environmental advertising

• Greenwashing compliance and substantiation requirements

United States

• FTC Green Guides

• Federal and state greenwashing lawsuits

• Environmental marketing claims

• ESG regulatory investigations

• Consumer-protection and advertising enforcement

Canada

• Competition Act environmental-claims provisions

• Greenwashing investigations and penalties

• Environmental benefit and net-zero claims

• Substantiation requirements

Australia

• ACCC greenwashing enforcement

• ASIC greenwashing cases

• Sustainability and investment claims

• Misleading environmental advertising

New Zealand

• Environmental claims guidance

• Fair Trading Act enforcement

• Sustainability and product-marketing cases

India

• CCPA greenwashing guidelines

• Environmental advertising claims

• Misleading sustainability labels

• Green claims compliance in India

The database also includes relevant developments from other markets across Europe, Asia, Africa, the Middle East and Latin America.

Search Greenwashing Cases, Fines and Investigations

Explore enforcement involving claims such as:

eco-friendly, environmentally friendly, green, sustainable, conscious, responsible, natural, carbon neutral, climate neutral, climate positive, net zero, carbon negative, recyclable, recycled, biodegradable, compostable, plastic-free, zero waste, renewable, clean and low carbon.

The tracker also covers cases where the problem was not one isolated phrase. Regulators may assess the overall environmental impression created by:

• green colours and nature imagery;

• leaves, forests, water or planet symbols;

• self-created badges and seals;

• environmental-sounding product names;

• incomplete disclosures;

• hidden limitations;

• unsupported comparisons;

• vague claims about future performance.

A Global Greenwashing Litigation and Enforcement Resource

The database can be used as a:

• greenwashing enforcement tracker;

• greenwashing litigation tracker;

• ESG litigation tracker;

• environmental claims case database;

• greenwashing fines database;

• greenwashing investigations tracker;

• ESG regulatory investigations resource;

• misleading environmental claims database;

• global greenwashing crackdown tracker.

Each record is intended to help users understand what was claimed, which authority or court became involved, why the claim was questioned and what outcome followed.

Who Uses the Global Enforcement Tracker?

The tracker is designed for:

• brands and manufacturers;

• advertising and PR agencies;

• legal and compliance teams;

• sustainability and ESG professionals;

• retailers and e-commerce businesses;

• journalists and researchers;

• investors conducting ESG due diligence;

• certification and standards organisations;

• environmental consultants;

• consumer-protection specialists.

It can support a green claims audit, regulatory research, campaign review, staff training and greenwashing risk assessment.

From Enforcement Research to Green Claims Compliance

The enforcement database shows what happened after environmental claims were published.

EcoAppraise’s Green Claims Checker helps organisations identify potential problems before publication.

Use the checker to review:

• website copy;

• advertisements;

• packaging;

• product descriptions;

• social media content;

• press releases;

• sustainability reports;

• short PDF documents.

The Green Claims Checker identifies potentially misleading wording, evidence gaps, disclosure issues and regulatory risks across the EU, UK, United States, Canada, Australia, New Zealand, India and other markets.

Button text:

Check Your Environmental Claims

Why Greenwashing Enforcement Matters

Greenwashing risk is no longer confined to obviously false statements.

A claim may attract regulatory scrutiny because it is:

• vague or overly broad;

• absolute when the evidence is limited;

• based on incomplete lifecycle information;

• dependent on carbon offsetting;

• unsupported by adequate evidence;

• missing an important qualification;

• likely to create a misleading overall impression;

• presented through an unapproved environmental label;

• framed as a future commitment without a credible plan.

Reviewing real greenwashing cases, environmental claims rulings and enforcement actions helps organisations understand how laws and guidance are applied in practice.

Important Notice

The Global Greenwashing Enforcement Tracker is provided for research and general information.

Entries may relate to different legal systems, procedures and stages of enforcement. Inclusion in the database does not necessarily mean that liability was finally established. Some matters may involve investigations, complaints, warnings, settlements, consultations or regulatory developments rather than final court judgments.

The tracker is not legal advice. Businesses should obtain appropriate legal or regulatory guidance for specific claims, campaigns and jurisdictions.