Greenwashing Checker & Green Claims Compliance | EcoAppraise
Scan sustainability claims for greenwashing risk before publication.
Pre-publication green-claims compliance QA that helps communications teams identify and fix regulatory risk triggers in sustainability language before it goes live, across multiple jurisdictions.
1,200+ claims scanned across 9 jurisdictions : Used by teams in PR, legal and sustainability : Average scan time: 45 seconds
Why this matters in 2026
Is your sustainability copy greenwashing-compliant? GREENWASHING TERMS EXPLAINED
In 2026, environmental and ESG claims are no longer treated as marketing language — they are assessed as regulated statements. New rules around greenwashing, sustainability reporting, and double materiality mean that wording on websites, ESG pages, packaging, and investor materials must be specific, proportionate, and defensible.
Terms such as “sustainable,” “carbon neutral,” “net zero,” or “responsibly sourced” can create regulatory risk if they imply material impacts, scope, or certainty that cannot be evidenced.
EcoAppraise helps organisations pressure-test sustainability language before publication, identifying where claims may create greenwashing, compliance, or reputational risk under current ESG and environmental disclosure expectations.
Professional teams, consultants, PR agencies, and sustainability leaders all ask the same questions:
Is this statement compliant with anti-greenwashing regulations?
How do we avoid greenwashing enforcement risk and fines in the UK, EU, India, Canada, and Australia?
Is our packaging and marketing copy compliant with the FTC Green Guides and other consumer-protection rules?
What does “carbon neutral” actually mean in public-facing marketing — and what evidence is required to say it safely?
Clients find us by searching for the following answers:
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“greenwashing risk review”
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“CMA green claims code checklist”
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“FTC Green Guides review”
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“ESG report wording review”
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“sustainability claims substantiation”
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“can we say recyclable / biodegradable / carbon neutral”
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“Scope 3 claims wording”
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“offset claims guidance”
We are a:
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Green claims substantiation software
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Greenwashing risk assessment tool
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Environmental claim verification service
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Automated green claims audit
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Advertising compliance software for ESG
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CMA Green Claims Code compliance check
EcoAppraise does not simply flag words such as “green,” “sustainable,” “recyclable,” “carbon neutral” or “net zero.” It examines what the claim actually communicates, whether the evidence supports it, what qualifications may be missing and how regulators or consumers could interpret the overall environmental impression.
EcoAppraise is an AI-assisted, rules-driven green-claims risk assessment platform built over nearly a year on approximately 100,000 lines of custom code. It is not a keyword checker or unrestricted AI prompt. EcoAppraise evaluates claim wording, scope, evidence, disclosures, implied meaning and jurisdictional context through structured, versioned rules and controlled analysis before producing findings and suggested revisions.
Run a free Green Claims Checker scan with EcoAppraise’s advanced Greenwashing Checker. Unlike a basic Green-Washing Checker, GreenWashing Checker or keyword scan, EcoAppraise analyses the full claim—including context, scope, supporting evidence, disclosures, implied environmental messages and jurisdiction-specific rules. Check webpages, advertisements, packaging, social media and documents for greenwashing issues before publication.