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Misleading environmental claims and social responsibility in advertising – Updated Guidance
The ASA updated its guidance on misleading environmental claims and social responsibility in advertising in October 2025. The guidance consolidates the ASA's position and reflects recent changes to the CAP and BCAP Codes, including the removal of certain rules on energy efficiency class and product fiche information.
ASA
Date Added
15 April 2026 at 19:38:26
Why it matters
Advertisers must ensure environmental claims are not misleading and are substantiated. The guidance reflects current regulatory expectations and recent code changes.
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