Maria Guadalupe Ellis v. Nike USA, Inc. et al. – Alleged Greenwashing under Missouri Merchandising Practices Act
Maria Guadalupe Ellis filed a putative class action against Nike USA, Inc. and Nike Retail Services, Inc., alleging that Nike falsely and misleadingly advertised its 'Sustainability Collection' products as sustainable and environmentally friendly, in violation of the Missouri Merchandising Practices Act (MMPA). The case addresses whether Nike's environmental marketing claims were deceptive and whether the complaint met federal pleading standards.
United States Court of Appeals for the Eighth Circuit
Date Added
8 July 2026 at 08:30:34
Why it matters
This case is significant for companies making environmental or sustainability claims, as it tests the application of state consumer protection laws to alleged greenwashing and the standards for pleading such claims in federal court.