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Initial assessment: a complaint against British Airways plc by Possible: the 10:10 Foundation
The UK National Contact Point (NCP) accepted elements of a complaint alleging misleading environmental claims by British Airways for further examination under the OECD Guidelines. The complaint covers statements about emissions reductions, efficiency, carbon credits, and alternative fuels.
UK National Contact Point (Department for Business & Trade)
Date Added
10 May 2026 at 14:30:37
Why it matters
This case highlights scrutiny of greenwashing in airline advertising and the application of OECD Guidelines to environmental and consumer claims.
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