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Half Yearly Complaints Report 2024-25: Greenwashing Claims in Ads
ASCI reviewed 100 advertisements for potential violations of its Guidelines for Environmental/Green Claims in the first half of 2024-25. 99% of these ads were identified through proactive monitoring, with all requiring modifications due to lack of transparency. 28% of cases were reported to the government for non-compliance with ASCI Code and CCPA guidelines.
Advertising Standards Council of India (ASCI)
Date Added
2 July 2026 at 08:31:18
Why it matters
Demonstrates active enforcement and monitoring of greenwashing claims in advertising, highlighting the importance of compliance with ASCI and CCPA guidelines.
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