FTC Order to Prohibit Forever Living and its Operators from Deceiving Consumers about Potential Earnings
The FTC issued a permanent order against Forever Living Products International LLC and its operators, prohibiting them from making deceptive earnings claims in their multilevel marketing business. The company had misled consumers about potential profits, with most participants making little or no money. The order requires substantiation for any earnings claims and prohibits misrepresentation of earnings, recruitment likelihood, and other material facts.
Federal Trade Commission
Date Added
16 April 2026 at 06:15:20
Why it matters
This enforcement action highlights the FTC's ongoing scrutiny of deceptive marketing practices, including those related to environmental and earnings claims in MLMs. It reinforces the need for substantiated claims and transparency in advertising.