FTC Green Guides: Ongoing Review and Heightened Scrutiny of Environmental Claims
The Federal Trade Commission (FTC) continues its review of the Green Guides, which provide guidance to businesses on making non-deceptive environmental marketing claims. The FTC is actively soliciting input and considering updates to address new types of environmental claims, including those related to carbon offsets and climate claims. The FTC and the National Advertising Division (NAD) are also increasing enforcement and review of greenwashing in advertising.
Federal Trade Commission
Date Added
15 April 2026 at 22:46:14
Why it matters
Advertisers face increased regulatory risk as the FTC prepares to update the Green Guides and steps up enforcement against misleading environmental claims. Companies should ensure substantiation and clarity in all environmental marketing.