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European Commission Opens Formal Investigation into Unilever over Greenwashing Claims
The European Commission launched a formal investigation into Unilever to assess whether its environmental claims on certain cleaning and personal care products are misleading consumers.
European Commission
Date Added
17 April 2026 at 19:16:20
Why it matters
This is one of the first formal EU-level investigations under new consumer protection powers targeting greenwashing, signaling increased scrutiny and enforcement risk for environmental marketing claims.
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