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EU check reveals misleading sales practices online
A coordinated sweep by the European Commission and consumer protection authorities found widespread misleading sales practices during Black Friday and Cyber Monday, including false discounts, misleading price comparisons, pressure-selling, and 'drip pricing.' These practices are illegal under EU consumer law, and national authorities may take enforcement action.
European Commission, Consumer Protection Cooperation Network
Date Added
16 April 2026 at 11:42:27
Why it matters
The findings highlight ongoing enforcement focus on misleading environmental and sustainability-related marketing practices in online retail, reinforcing the need for compliance with the Price Indication Directive and Unfair Commercial Practices Directive.
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