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ESMA publishes thematic note on clear, fair and not misleading sustainability-related claims: ESG strategies

ESMA issued a second thematic note focusing on ESG strategies, particularly ESG integration and ESG exclusions, in marketing communications to retail investors. The note emphasizes the need for transparency and clarity in the use of these terms and provides practical do’s and don’ts, with examples of good and poor practices.

ESMA

Date Added

15 April 2026 at 19:41:06

Why it matters

This guidance is significant for asset managers and financial product providers, as it clarifies expectations for ESG-related marketing and helps mitigate greenwashing risks in investor communications.

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