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ESMA publishes thematic note on clear, fair and not misleading sustainability-related claims

ESMA released a thematic note outlining four guiding principles—accuracy, accessibility, substantiality, and being up to date—for sustainability-related claims in non-regulatory communications. The note provides practical examples of good and poor practices, focusing on sustainability credentials such as labels or awards, to address greenwashing risks in retail investor communications.

ESMA

Date Added

15 April 2026 at 19:41:07

Why it matters

This guidance is intended to help market participants avoid greenwashing by ensuring sustainability claims are clear, fair, and not misleading. It is directly relevant for compliance teams preparing or reviewing ESG and environmental marketing materials.

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