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Environmental claims and the Competition Act: Updated guidance

The Competition Bureau Canada published updated guidance on environmental claims, emphasizing substantiation, specificity, and truthfulness, following recent amendments to Canadian law targeting greenwashing.

Competition Bureau Canada

Date Added

16 April 2026 at 11:36:26

Why it matters

This guidance clarifies enforcement priorities and principles for environmental marketing, requiring evidence-based claims and transparency, and signals increased regulatory scrutiny.

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