Empowering Consumers for the Green Transition: New EU Directive and Q&A on Environmental Claims
The European Commission published detailed Questions and Answers in November 2025 to guide companies ahead of the transposition of the Empowering Consumers for the Green Transition (ECGT) Directive. The Directive introduces stricter standards for substantiating environmental claims, restricts generic terminology, and prohibits sustainability labels not based on independent certification. Member States must transpose by 27 March 2026, with rules applying from 27 September 2026.
European Commission
Date Added
15 April 2026 at 20:38:30
Why it matters
This marks a major regulatory shift, requiring companies to ensure all environmental claims are precise, verifiable, and supported by credible evidence. It also expands the blacklist of unfair practices and clarifies that brand and product names implying environmental benefits are subject to substantiation requirements.