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Dairy UK Ltd (Respondent) v Oatly AB (Appellant)
The Supreme Court considered whether the trade mark 'POST MILK GENERATION' used by Oatly AB for oat-based products constitutes a prohibited designation under EU and UK food law. The Court found that the mark does not clearly describe a characteristic quality of the product and is not prohibited.
Supreme Court of the United Kingdom
Date Added
21 June 2026 at 08:30:41
Why it matters
Clarifies the scope of permitted environmental and sustainability-related advertising claims for plant-based products, relevant for ESG and green marketing compliance.
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