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Dairy UK Ltd (Respondent) v Oatly AB (Appellant)

The Supreme Court considered whether the trade mark 'POST MILK GENERATION' used by Oatly AB for oat-based products constitutes a prohibited designation under EU and UK food law. The Court found that the mark does not clearly describe a characteristic quality of the product and is not prohibited.

Supreme Court of the United Kingdom

Date Added

21 June 2026 at 08:30:41

Why it matters

Clarifies the scope of permitted environmental and sustainability-related advertising claims for plant-based products, relevant for ESG and green marketing compliance.

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