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Commission takes on first unconscionable conduct cases
The Commerce Commission filed proceedings against Brand Developers Limited (The TV Shop) and Tech Vault Enterprises Ltd (HouseSmile) for alleged unconscionable conduct, including exploitative and misleading sales practices. The cases are the first under the new unconscionable conduct prohibition in the Fair Trading Act.
Commerce Commission
Date Added
15 April 2026 at 20:06:21
Why it matters
These are the first cases enforcing the new unconscionable conduct provisions, setting a precedent for future enforcement against egregious business practices, including misleading environmental or sustainability-related claims.
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