top of page
Central Consumer Protection Authority Issues Guidelines for ‘Prevention and Regulation of Greenwashing and Misleading Environmental Claims’
The Central Consumer Protection Authority (CCPA) in India issued new guidelines on October 15, 2024, aimed at preventing and regulating greenwashing and misleading environmental claims in advertising. The guidelines set out requirements for substantiation, transparency, and accuracy in environmental marketing claims.
Central Consumer Protection Authority
Date Added
15 April 2026 at 18:33:15
Why it matters
These guidelines introduce enforceable standards for environmental claims in India, increasing compliance obligations for advertisers and marketers making sustainability or green claims.
bottom of page