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Canada's Competition Bureau: Final Guidance on Greenwashing and Environmental Claims
On June 5, 2025, the Competition Bureau published final guidance on greenwashing and environmental claims, clarifying requirements for substantiation of environmental performance claims under the Competition Act, following amendments introduced by Bill C-59.
Competition Bureau Canada
Date Added
17 April 2026 at 14:30:35
Why it matters
Sets new compliance expectations for environmental advertising in Canada, including substantiation standards, scope of claims, and applicability to non-profits and foreign businesses. Clarifies enforcement priorities and introduces a private right of action for deceptive environmental marketing.
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