Assurance of Discontinuance: The People of the State of New York v. JBS USA Food Company

The New York Attorney General commenced an action against JBS USA Food Company for allegedly false and misleading 'Net Zero by 2040' statements, in violation of Executive Law § 63(12) and General Business Law §§ 349 and 350. After the court dismissed the complaint without prejudice, the OAG conducted further investigation and reached an Assurance of Discontinuance with JBS USA Food, requiring revisions to its environmental advertising and ongoing compliance measures.