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ASA Ruling on The Cheeky Panda Ltd
The ASA upheld complaints against The Cheeky Panda Ltd for misleading environmental claims such as 'sustainable bamboo', 'biodegradable baby wipes', and 'kinder to the planet'. The company was found to have breached the CAP Code by making unsubstantiated and absolute environmental claims without robust evidence.
Advertising Standards Authority
Date Added
17 April 2026 at 20:45:51
Why it matters
Clarifies the need for substantiation and clarity in environmental claims, reinforcing the prohibition of vague or absolute green claims without full life cycle evidence.
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