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ASA Ruling on Iceland Foods Ltd t/a Iceland and The Food Warehouse
The ASA upheld complaints against Iceland Foods Ltd for paid internet ads promoting identifiable 'less healthy' (HFSS) food products, breaching CAP Code rule 15.19. The ads must not appear again in the same form.
Advertising Standards Authority
Date Added
18 April 2026 at 18:01:50
Why it matters
Demonstrates strict enforcement of rules on online advertising of less healthy foods, relevant for ESG and environmental claims in food marketing.
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