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ACCC to investigate energy plans that potentially mislead consumers about savings

The ACCC is investigating whether energy retailers are misleading consumers by promoting energy plans that promise savings or value but actually offer poor value. The investigation follows a designated complaint from CHOICE and focuses on misleading plan names, descriptions, and 'Better Offer' messages on energy bills.

Australian Competition and Consumer Commission

Date Added

20 April 2026 at 12:02:23

Why it matters

This investigation addresses systemic issues in energy plan advertising, with potential enforcement action if breaches of the Australian Consumer Law are found. It highlights the ACCC's focus on clear and accurate consumer information in the energy sector.

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