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ACCC Principles for Trustworthy Environmental Claims
The ACCC published detailed guidance for businesses on making environmental and sustainability claims, including principles for accuracy, evidence, transparency, clear language, and avoiding greenwashing. The guidance includes practical examples and warnings against broad, unqualified claims.
Australian Competition and Consumer Commission
Date Added
15 April 2026 at 19:44:24
Why it matters
This guidance is a key compliance resource for businesses making environmental claims, helping to prevent misleading conduct and greenwashing. It is current and actively referenced in enforcement and regulatory practice.
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