Current Enforcement Examples (2023–2025)

These entries are based on publicly reported regulatory actions, court rulings, or consumer-protection interventions relating to environmental/sustainability (green) claims.

1. JBS USA – “Net Zero by 2040” claim found misleading; settled with the New York Attorney General in 2024.

2. DWS (Deutsche Bank Asset Management) – fined €25 million by German regulator BaFin in 2024 over ESG/greenwashing disclosure failures.

3. KLM – Amsterdam District Court (2024) ruled that “sustainable flying / Fly Responsibly” advertising misled consumers under EU law.

4. Air France – included in the 2024 European Commission / CPC network action requiring airlines to amend environmental claims.

5. Austrian Airlines – included in the 2024 EU/CPC airline green-claims action.

6. Brussels Airlines – included in the 2024 EU/CPC airline green-claims action.

7. Eurowings – included in the 2024 EU/CPC airline green-claims action.

8. easyJet – included in the 2024 EU/CPC airline green-claims action.

9. Finnair – included in the 2024 EU/CPC airline green-claims action.

10. Lufthansa – included in the 2024 EU/CPC airline green-claims action.

11. Norwegian – included in the 2024 EU/CPC airline green-claims action.

12. Ryanair – included in the 2024 EU/CPC airline green-claims action.

13. SAS – included in the 2024 EU/CPC airline green-claims action.

14. SWISS – included in the 2024 EU/CPC airline green-claims action.

15. TAP Air Portugal – included in the 2024 EU/CPC airline green-claims action.

16. Transavia / Transavia France – included in the 2024 EU/CPC airline green-claims action.

17. Volotea – included in the 2024 EU/CPC airline green-claims action.

18. Vueling – included in the 2024 EU/CPC airline green-claims action.

19. Wizz Air – included in the 2024 EU/CPC airline green-claims action.

20. Barclays / Shell (UK ads) – 2024–2025 UK ASA rulings upholding complaints that certain environmental ads gave a misleading overall impression.

This section is informational and reflects already-public enforcement. It does not constitute new allegations or legal advice.

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EcoAppraise Monitoring – Prospective Claims (Nov 2025)

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Based on EcoAppraise sampling of publicly available 2024–2025 sustainability, climate, packaging and logistics statements, the following organizations are marked Review recommended under current EU/UK/US green-claims guidance.

This is not an allegation of illegality or bad faith. It indicates that at least one public claim may require clarification, substantiation, or tighter wording.

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1. Unilever — Review recommended

2. Nestlé — Review recommended

3. Procter & Gamble (P&G) — Review recommended

4. Coca-Cola — Review recommended

5. PepsiCo — Review recommended

6. Danone — Review recommended

7. Colgate-Palmolive — Review recommended

8. Keurig Dr Pepper — Review recommended

9. Molson Coors — Review recommended

10. H&M Group — Review recommended

11. Inditex / Zara — Review recommended

12. adidas — Review recommended

13. Amazon — Review recommended

14. Apple — Review recommended

15. Google — Review recommended

16. Meta — Review recommended

17. Microsoft — Review recommended

18. Maersk — Review recommended

19. DHL — Review recommended

20. FedEx — Review recommended